![]() ![]() In 2013, for example, a hashtag on Twitter was popular on average for 17.5 hours, while in 2016, its popularity faded away after 11.9 hours. A 2019 analysis of Twitter hashtags, Google queries, or Reddit comments found that across the past decade, the rate at which the popularity of items rises and drops has accelerated. It is hardly surprising, therefore, all this should take a toll on our collective attention. ![]() The more our eyeballs remain glued to the screen, the more ads they can show us, and the greater profits accrue to their shareholders. These platforms work overtime to hijack our attention by purveying information that arouses curiosity, outrage, or anger. Their business model auctions off our most precious and limited cognitive resource: attention. The platforms that control search were conceived in sin. A boundless wealth of high-quality information is available at our fingertips right next to a ceaseless torrent of low-quality, distracting, false and manipulative information. ![]()
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